Pitch your product with Personalized Emails
>What is Email Marketing?
Email Marketing and, specifically, emails, in general, are a vast discipline. For starters, you might get confused as to where to start. There are various tools like MailChimp, Hubspot, Sendpulse, and different techniques and terminologies.
Let’s say you are a small business newly entered into the digital space. You have set up your website, and it’s slowly gaining traction on the web. Now, you are faced with a communication problem. The problem being how you would contact the visitors of your website. Your Marketing guy advises you to start sending them daily or weekly emails to get in touch with them and other promotional purposes of increasing your sales. Now, how would you ask for their emails once they visit your website? So, here you take the help of an email marketing tool that will help you with the database management, automation, and tracking of emails. After your website optimization, whenever a new visitor visits your website, they will be prompted to enter their email id, to be a part of the email community surrounding your business. You can send out newsletters, promotional emails, event notifications to your list of subscribers via mail. This is critical in building a community of the users of your business’ products or services. This is basically what Email Marketing is all about.
With the latest technologies in the digital space, businesses now focus more on sending personalized emails to their subscribers. This helps in connecting with the user on an individual basis. With the help of the latest email marketing tools, you can segment your subscribers based on statistics like whether the person opened your emails in the past week or who all read the email daily. These are few examples of customer behavior, and the email marketing tools help address these two behaviors separately in your subscriber list. This is the best part of email communications for your business and other B2B businesses. You are in direct contact with your user, to which the user consented and gave you his email to get in touch with you. The followers on your social media handles might disappear all of a sudden, but the email list is your own, your point of direct contact with each of the subscribers personally.
>Benefits of Email Marketing
Return on Investment
Email Marketing is one of the most cost-effective strategies in digital marketing, with an impressive ROI. Emails are the most reliable method to drive conversions and sales for your business. For every $1 spent on email marketing, the average return on investment is $38. That’s an impressive 3,800% return on investment.
Facebook has 2.6 billion monthly users, while the total no. of social media users is around 4 billion. But, the statistic that not most businesses know is that there are 4 billion email users worldwide, and the number is expected to grow to 4.6 billion in 2025.
Converting potential customers into paying customers is the ultimate goal of a business. According to a survey conducted by Monetate, 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media.
Many people use social media to keep up to date with their family and friends and share their life updates. Email is a much more professional way of keeping one updated with the promotional events, offers, and discounts for one’s business’ products. According to MarketingSherpa, most people want to receive promotional content through email, compared to 17% who prefer social media.
Emails are here to stay.
Let’s take the example of MySpace, which was the largest social networking site in the world between 2005 and 2008. Today, it’s not the preferred medium to communicate with your customers and market your products at a very low userbase. Building your email list is a stable and long-term investment for your business’ growth.
>Pitching a Product on Email
Now that we know the importance of Email Marketing, let’s get into the details of how your emails should sound to the reader, as advertising on social media is way different than on Emails.
Pitching your product on Emails is not as simple as it looks. The copy of the email should be well-written, blending in all the factors that eventually help the customer appeal and conversion. It should look attractive, persuasive enough, have good grammar, be on point, and have a sense of human touch with personalization. The Copywrite of the emails should be convincingly better for the readers to take call-to-action, which will generate sales.
Most of the time, even after purchasing an expensive email marketing tool and having a good number of email subscribers, businesses cannot sell and generate revenue through emails. Let’s break it down. It’s because they are not successful in converting their potential customers into paying customers. Now, let’s shift our perspectives to that of the email subscriber who has opened the mail.
The reader sees this - “Buy this today. It’s a great product. Better than XYZ product. Long-lasting. Guaranteed Blah Blah Blah…”. The reader gets hundreds of emails every day asking him to buy their products. Your business gotta stand out. It would be best if you were never told to buy the product. Talk about what it offers, its features, and add that there’s a personalized limited offer, just for them. We have written an article on Copywriting, which has in-depth content on this. Check that out here.
Your focus should be on this effortless thing - “There a hundreds of emails that this person receives daily. How can I make my email stand out from the crowd, especially when I want him to not only read the email but buy my products and services.”
>Autowriter to the rescue!
Autowriter is our AI tool that we have designed and trained to provide the best results for different types of email copies. Currently, it supports and delivers great results for five different Email tools -
Outreach Email - For catering to the mass audience. It is also called Introductory mail, most of the time. Please enter the product description in the Input, and the AI will do its magic.
Offer Email - For framing better copies to tell the readers about upcoming and ongoing offers. It also helps in providing a personalized touch. Enter the offer details, product description in the Input, and the AI will generate the Output.
Milestone Email - This one is to make readers aware of the milestones that the business has completed. Enter the product and milestone in the Input, and the AI will generate the Output.
Welcome, Email - This mail goes out to newly joined or subscribed people.
Ask for Review Email - This mail encourages the readers to respond to its products or services. Helps in engagement from the email community of the business.
We invite you to come and use Autowriter for your businesses and product descriptions, emailers, and many more features that we provide. It’s your playground. Use its Artificial Intelligence to your benefit.
Autowriter is an all-in-one AI copywriting tool. Instead of hiring Copywriters who charge a minimum of $30 for every blog post and around $20 for email copies, use our premium Autowriter service that costs $29 monthly, and create anything from blog posts to email copies to Google, Facebook, and Amazon ads. All of it is provided under one umbrella of $29 a month. Along with it, you get access to several exciting perks, which you definitely wouldn’t want to miss out on. Know what all you can get here.
>How to Use Autowriter to write better Emails?
Login to your Autowriter account.
Click on “Create Project” highlighted in the image below.
A prompt will appear asking to write the name of the project. Write the name and click Enter. A new project will be created on the home page.
Click on “Open this project.”
A list of tools offered by Autowriter.ai will be displayed. Scroll down to find your needs. In this case, we need to look for the “Email” tool. There are four different Email tools: Outreach Email, Offer Email, Milestone Email, Welcome Email, Ask for review Email.
Let’s click on the “Offer Email” tool. It will ask for the “Product Name,” “Product description,” and “Offer details” as inputs. Write relevant information regarding the product in the boxes, just like the images below.
After writing the copy of the product and the offer details, click on the “Generate” button and wait for the AI to do its work.
You will be provided with some exciting email templates in the output section.
We are a work in progress Artificial Intelligence-based startup focusing on providing all-around copywriting services to businesses starting online in the digital space. We aim to integrate artificial intelligence into the processes of businesses, be it a small business or a large one. Hundreds of businesses and online sellers are already using our coveted platform for their daily copy needs.