Double the Engagement of your Facebook Ads with Autowriter
In today’s world of technology and automation, businesses are moving into the online space. Many small businesses and online sellers who are looking to shift their business from a physical to a digital or a phygital model don’t know where to start. The advent of social media has paved the way for many small businesses and brands to start their digital marketplace journey and grow their brand online.
Around 3.96 billion people use social media on the planet Earth. This is an exhilarating count today because the first-ever social networking platform came out in 1997. Out of which, roughly 2.89 billion people use Facebook, which makes it the biggest social networking platform worldwide. Now, just imagine how many people can be your (business’) potential customers. It’s not feasible and efficient for a business to go out to every individual hoping for conversion and sales. Facebook solved this problem by launching Facebook ads, that run ads through its advertising platform. This, with its other features, gives Facebook an edge over other marketing platforms, for businesses to target a variety of audiences and sell their products.
Facebook’s strong userbase of around 2.9 billion people makes it a critical marketing channel for businesses and online sellers around the world. It has the demographic and details of each of its users and allows businesses to customize their target audience as per their requirements, which can be very specific and catering to the needs of the business.
(Credit - Backlinko)
This graph from Backlinko shows the percentage of Facebook users who use the social networking site for marketing their businesses and selling their products, throughout the world. As you can clearly see, India tops the list with about 40 of the Indian users uses the Facebook Advertising platform for growing their businesses.
India: 47% of people use it for work
Canada: 31% of people use it for work
Australia: 30% of people use it for work
USA: 27% of people use it for work
UK: 27% of people use it for work
>What are Facebook Ads?
Facebook ads are paid messages/content that a business or an online seller places on Facebook. This paid message is labeled as promotional content/advertisement on the social networking site. These promotional posts are targeted to users based on the needs, goals, and target audience of the business. They appear in Facebook’s feed, Messenger, other Facebook products, directly and indirectly, associated with Facebook. So, if you find a promotional post/advertisement while scrolling through your feed, know that it is targeted to you by the business. A complex algorithm designed by the engineers at Facebook, Inc. looks out for your likes and dislikes, from music to games, and pushes the advertisements to you based on your behavior on the site.
>How are Facebook Ads helpful
If you are a business looking to market and sell your products, then Facebook Ads is a great tool to achieve your business goals.
.4 in 10 social media users have bought a product after ‘liking’ it on Facebook or other social media platforms.
30.8% of consumers say that Facebook influences their purchasing decisions more than any other social media channel.
71% of consumers are more likely to make a purchase based on social media referrals.
Facebook Ads allows a business or an online seller to customize its target audience, based on its needs, goals. With an enormous database on its back, Facebook provides businesses with the advantage to select the demographics, location, user interests, and many more. The available targeting options are; listed below-
Connections to specific Facebook pages
>Pros and Cons
For someone who’s venturing out in the field of Social media marketing and Facebook ads, we have listed out detailed pros and cons, that come from the personal experience of Karen James at this Moz blog.
Campaigns are easy to track
Immediate influx of traffic
Complete control over your daily budget and maximum CPC
Instant return on investment (You can easily define a cost per conversion and understand what your profit is)
More targeting options, including, towns, regions, age, likes/interests, income bracket, and other demographics
Easier to set up than Google AdWords
The ability to reach people early on in the buying process, before they are aware of their need, whilst capturing those who are aware of the need in a subtle way
You can use images and videos to capture the interest of your target market, helping you to sell your products and services
CPC is relatively cheap, depending on your industry (On average, our clients have paid no more than $0.61 per click)
If set up and managed incorrectly, it can be costly, but less so than Google AdWords
Depending on your target market, the majority of the large potential audience can be irrelevant (For instance, we would not recommend Facebook Advertising if someone only served or supplied their products and services to one town)
There is no option to target your ads at certain times within the day or on certain days of the week unless you choose a lifetime budget (Most of our clients request daily budgets)
Only suitable for those operating in B2C markets.
Reaching people too early in the buying cycle could potentially reduce your goal conversion rate
>How to use the Autowriter Facebook Ads tool?
Login to your Autowriter account.
Click on “Create Project” highlighted in the image below.
A prompt will appear asking to write the name of the project. Write the name and click Enter. A new project will be created on the home page.
Click on “Open this project”.
A list of tools offered by Autowriter.ai will be displayed. Scroll down to find your needs. In this case, we need to look for the “Facebook Ads” tool. Click on the “Create” button.
It will ask for the “Product name” and “Brief description” as inputs. Write relevant information regarding the product in the boxes, just like the images below.
After writing the copy of the product, click on the “Generate” button and wait for the AI to do its work.
You are provided with a list of amazing Facebook Ads descriptions for your product in the Output section.
We are a work in progress Artificial Intelligence-based startup, with a focus on providing all-around copywriting services to businesses starting online, in the digital space. We aim to integrate artificial intelligence into the processes of businesses, be it a small business or a large one. Hundreds of businesses and online sellers are already using our coveted platform for their daily copy needs.