All about Google Ads: What is it, How it works and How does Autowriter make it better?

All about Google Ads:  What is it, How it works and How does Autowriter make it better?
Dixit Soni
Dixit Soni

>What is Google Ads?

Google Ads, previously known as Google AdWords, is a paid advertising platform offered by Google. It allows your business to gain attention on the search results page. People all across the globe search on Google 63,000 times in a second, which is 5.6 billion times a day. For every search, Google displays a Search Engine Results Page (SERP). Google Ads allows you to appear on the SERP as the top result when a user searches for a relevant keyword for which your business is targeting users. Google Ads is a credible way to promote your business, its products and generate leads, conversions, sales, and footfalls in physical stores.

Let’s take an example and search for the term “personal education loan.”

The top three search results are ads by businesses that paid for the keyword to catch users' attention. They are also categorized as the word “Ad” is written beside their website.

Types of Google Ads

Google offers a variety of different campaign types that you can use:

  1. Search campaign

  2. Display campaign

  3. Shopping campaign

  4. Video campaign

  5. App campaign

You should use Google ads if you want to -

  1. Translate a vision for online marketing into a coherent digital marketing strategy.

  2. Develop a Google Search strategy with wider company marketing plans.

  3. Generate a plan to increase leads, sales, or web traffic using Google Search.

  4. Develop a plan to reach new and existing customers with Google Search Audiences.

  5. Ensure that your Search marketing plan is aligned with your digital marketing budget.

>How does it work?

Google Ads works on a pay-per-click (PPC) model. Google ads charge for every click that your website gets on the search results. That means business/product marketers target a specific keyword or many keywords on Google to display their ads on those keywords. They have to compete with other businesses or products for the keywords by bidding for the same. The maximum bid gets the top spot for that keyword above its competitors.

Marketers have three options for their bids:

  1. Cost-per-click (CPC) - How much you pay when a user clicks on your ad.

  2. Cost-per-mille (CPM) - How much you pay per 1000 ad impressions.

  3. Cost-per-engagement (CPE) - How much you pay when a user performs a specific action on your ad (signs up for a newsletter, watches a video, etc.).

You need to write a description of your website or products. It should be attractive and specific at the same time. Billions of searches take place on Google every day. There are probably hundreds, if not thousand, other ads on google for a similar product like yours. To stand out from your competitors, you need to defeat them in several ways and tick some boxes. Firstly, you should know the product that you’re looking to sell, in and out, everything about it. Then comes the crucial part, to write about the product and describe it, because that’s what the audience will see on the SERP and the landing page, which highly determines the quality of your ad. If you cannot formulate and write the description of the product in written words, even though you know everything about it, then, unfortunately, you’re at a loss. You will need to hire a Copywriter who does the job for you, which will be around $30 per hour, to say the least. We have the best solution for you at the bottom of this article. Hang on with us!

What if I say you can beat your rival product, which ranks above you in the SERP. People try out at least 2 to 3 different websites before selecting one. The audience likes to have options. For example, a user gets 3 ads listed on his screen for a search query. It’s a fact that the topmost result on the SERP gets more clicks and website clicks, but what makes a lead become a potential customer is never guaranteed. So, even if your competitor’s ads are at the top for a keyword and yours is below them, differentiating factors come into play. How successful are you in attracting the attention of a potential customer from the headline and the product copy? From the product copy to the website copy, everything plays a role in convincing the audience to become a potential customer and a buyer.

Words are impactful!

Google has a diagnostic tool called “Quality Score.” It shows how you are competing with the rest of the competitor websites. It is a rating system on a scale of 1 to 10. 1 being the lowest score and 10 being the highest score. This Quality Score is determined by Google ads based on parameters like Ad quality, keyword, website copy, landing page. Ads of higher quality can lead to better conversions and lower fees, apart from better ad ranking. The higher the score, the better your ad will rank. Your Quality Score combined with your bid amount creates your Ad Rank — the position your ad will appear on the search results page.

>How to use Autowriter google ads tool?

This is a step-by-step guide to using the Google ads tool on

  1. Login to your account.

  2. Click on “Create Project” highlighted in the image below.

  1. A prompt will appear asking to write the name of the project. Write the name and click Enter. A new project will be created on the home page.

  2. Click on “Open this project.”

  3. A list of tools offered by will be displayed. Scroll down to find your needs. In this case, we need to look for the “Google Ads” tool. Click on the “Create” button.

  4. It will ask for the “Product Name,” “Brief description and “Search terms” as inputs. Write relevant information regarding the product in the boxes, just like the images below.

  1. After writing the copy of the product, click on the “Generate” button and wait for the AI to do its work.

  1. You are provided with a list of interesting Google Ads descriptions for your product in the Output section.

>Why Us?

With better website copy and product copy, you can increase your chances of getting clicks and leads. Google Ads also considers it a high-quality ad and pushes it further up the ranking on the SERP.

Autowriter Google Ads tool gives out product descriptions that best describe your product and can significantly increase your ad click by up to 1.5 times. Try our tool now by clicking here.