Copywriting is a persuasion technique in advertising, to persuade the audience to take call-to-action, with the objective being that the audience buys a company's products or pays for a company's service.

Let me share an incident for your better understanding. Sarthak and Dixit are two friends from a college in Mumbai. The college conducts a charity event "Kanyathon - Run for her" every year. For this event, runners, students, families are invited to do a charity run, which is a marathon. All the students are assigned the task to sell the tickets to this event. A database of contact details is provided to increase the output. Sarthak’s usual call goes like this. “

Hello, Sarthak here from ABC College. I got your number from my college's database. There's a charity event in my college called Kanyathon. I would like to ask you to come here for the charity event by donating towards the cause of educating the girl children. The ticket is priced at 500 rupees. Please donate for this noble cause and come for the charity run

.” Almost all the people he contacted denied paying for the charity and Sarthak was not able to sell a ticket.

"Hello Sir, I'm Dixit from ABC College. I got your number from my college's database. I would like to have 5 minutes of your time to speak to you. Do you do charity and how often? I've got an opportunity for you to do your part in saving a girl child and making education more accessible to a girl in a poor village. It's a charity run on a Sunday. It will be a refreshing and healthy break from work and would be a great time for you and your family."

 Surprisingly, the man later asks for the amount and registers for the charity event.

What's the difference between both dialogues? Sarthak's dialogue is more about asking for money for the donation. There are so many unanswered questions that the prospective donor has. On the other hand, Dixit, in his dialogue with a person, nowhere asks for money. He "gives". That's the game-changer. He gives out the prospective donor 2 things -

The dialogue by Sarthak here is an example of “bad copy”, while that by Dixit is a “good copy”, as it was successful in closing a deal (low-ticket deal). It is a real-life example of how a good copy can generate leads and sell products/services effectively. This was an example of a sales script. A sales script is a form of copywriting to attract leads and drive sales. We will go into the details of a sales script in the next article.

Copywriting is found in almost every business and is the core of any business. A Company looks to hire copywriters to bridge the communication gap between themselves and the audience. A copywriter bridges that gap by establishing a connection between the company and the customers, emotionally and by creating trust and credibility over the long term. The product/service descriptions, the landing page, the newsletters, the blogs, the video scripts are the different aspects of the job. Companies need to have a skilled writer for the various copies because 

 pay attention to spelling and grammar quality on company websites and 59% will avoid purchasing goods or services from a company with obvious spelling and grammar mistakes.

The internet has enabled the growth and expansion of the Copywriting industry to online written content like blogs, web copy, social media posts, emails, landing pages, etc. Nowadays, many companies want their websites to be ranking in the Google Search so that they get can target a large number of people and generate leads. This is done by something known as SEO, which is Search Engine Optimization. It has become a useful technical skill, in addition to the creativity and grammar skills of the Copywriters.

What is Copywriting?

Writing is a process. It can be a tedious one for those who are not accustomed to it. Also, one can not be the best at multiple things or skills. Suppose you are a Digital Marketer. You are good at understanding the ads, consumer behavior, the marketing tools. But, you lack copywriting skills, which is not suitable for business, as you can not communicate effectively with your customers and subscribers. Copy is an integral part of every business. It is how you communicate, be it blogs, video scripts, podcasts. Copy is central to all of these communication methods.

Autowriter is your AI friend with end-to-end copywriting solutions. You heard it right. If you are a student, a digital marketer, a business, an online seller, a YouTuber, then Autowriter is for you. Autowriter provides AI services for a diverse range of copies. Email copies, sales copies, mission, and vision statements, to name a few. You can even write blogs and books using Autowriter. Books too? Really? Well, yes. Try it yourselves.

Today, we are talking about the Autowriter’s credit system. Autowriter is regulated by a credit system. Credits are the currency when you are using Autowriter.ai. These are similar to tokens. You buy tokens by paying some money, and then you are eligible to use the products by showing that you have the token. Whenever you generate any copy using any of our tools, one credit is deducted. A new account created on Autowriter automatically starts with 20 credits, which are free to use.

There are various tools on Autowriter. Each tool uses a maximum of 1 credit from your account.

Let’s take an example - There is an Email tool. It has multiple options like Welcome emails, Feedback Emails, Offer Emails, Milestone Emails, and Outreach Emails. Let’s say you use the Welcome Email tool. You write the keywords and give the AI an idea of your business and your product. Click on the Generate button, and you are provided with multiple results. Your 1 credit is deducted. But, the best part lies here. Every tool that you use will generate multiple outcomes based on your input. So, you can select the best one out of them, as per your requirements.

The Long-Form Content tool is used to write long blogs and books. Using this tool is pretty cheaper. We have named the “Generate” button “AI Magic.” This is a special button that generates the output for your input but costing just 0.5 credits. The “AI Magic” button is present for only one tool as of now. Every copy you generate by clicking on the “AI Magic” button will result in a deduction of only 0.5 credits from your account. Whereas all other tools with the “Generate” button deduct one credit for the output

Apart from “AI Magic,” Autowriter provides three other features in the Long-form content tool - Expander, Shortener, and Simplify.

Shortener and Simplify are the freebies. Using these two features requires no credits.

Autowriter is constantly evolving and becoming better. More tools are in the pipeline and being tested, which will be released soon. Sign up today to use our exciting features.

Understanding the Credit System at Autowriter

Email Marketing and, specifically, emails, in general, are a vast discipline. For starters, you might get confused as to where to start. There are various tools like MailChimp, Hubspot, Sendpulse, and different techniques and terminologies.

Let’s say you are a small business newly entered into the digital space. You have set up your website, and it’s slowly gaining traction on the web. Now, you are faced with a communication problem. The problem being how you would contact the visitors of your website. Your Marketing guy advises you to start sending them daily or weekly emails to get in touch with them and other promotional purposes of increasing your sales. Now, how would you ask for their emails once they visit your website? So, here you take the help of an email marketing tool that will help you with the database management, automation, and tracking of emails. After your website optimization, whenever a new visitor visits your website, they will be prompted to enter their email id, to be a part of the email community surrounding your business. You can send out newsletters, promotional emails, event notifications to your list of subscribers via mail. This is critical in building a community of the users of your business’ products or services. This is basically what Email Marketing is all about.

With the latest technologies in the digital space, businesses now focus more on sending personalized emails to their subscribers. This helps in connecting with the user on an individual basis. With the help of the latest email marketing tools, you can segment your subscribers based on statistics like whether the person opened your emails in the past week or who all read the email daily. These are few examples of customer behavior, and the email marketing tools help address these two behaviors separately in your subscriber list. This is the best part of email communications for your business and other B2B businesses. You are in direct contact with your user, to which the user consented and gave you his email to get in touch with you. The followers on your social media handles might disappear all of a sudden, but the email list is your own, your point of direct contact with each of the subscribers personally.

Email Marketing is one of the most cost-effective strategies in digital marketing, with an impressive ROI. Emails are the most reliable method to drive conversions and sales for your business. For every 

$1 spent on email marketing, the average return on investment is $38

. That’s an impressive 3,800% return on investment.

, while the total no. of social media users is around 

. But, the statistic that not most businesses know is that there are 

4 billion email users worldwide, and the number is expected to grow to 4.6 billion in 2025

Converting potential customers into paying customers is the ultimate goal of a business. According to a 

, 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media.

Many people use social media to keep up to date with their family and friends and share their life updates. Email is a much more professional way of keeping one updated with the promotional events, offers, and discounts for one’s business’ products. According to 

, most people want to receive promotional content through email, compared to 17% who prefer social media.

Let’s take the example of MySpace, which was the 

largest social networking site in the world between 2005 and 2008

. Today, it’s not the preferred medium to communicate with your customers and market your products at a very low userbase. Building your email list is a stable and long-term investment for your business’ growth.

Now that we know the importance of Email Marketing, let’s get into the details of how your emails should sound to the reader, as advertising on social media is way different than on Emails.

Pitching your product on Emails is not as simple as it looks. The copy of the email should be well-written, blending in all the factors that eventually help the customer appeal and conversion. It should look attractive, persuasive enough, have good grammar, be on point, and have a sense of human touch with personalization. The Copywrite of the emails should be convincingly better for the readers to take call-to-action, which will generate sales.

Most of the time, even after purchasing an expensive email marketing tool and having a good number of email subscribers, businesses cannot sell and generate revenue through emails. Let’s break it down. It’s because they are not successful in converting their potential customers into paying customers. Now, let’s shift our perspectives to that of the email subscriber who has opened the mail.

The reader sees this - “Buy this today. It’s a great product. Better than XYZ product. Long-lasting. Guaranteed Blah Blah Blah…”. The reader gets hundreds of emails every day asking him to buy their products. Your business gotta stand out. It would be best if you were never told to buy the product. Talk about what it offers, its features, and add that there’s a personalized limited offer, just for them. We have written an article on Copywriting, which has in-depth content on this. Check that out here.

Your focus should be on this effortless thing - “There a hundreds of emails that this person receives daily. How can I make my email stand out from the crowd, especially when I want him to not only read the email but buy my products and services.”

Autowriter is our AI tool that we have designed and trained to provide the best results for different types of email copies. Currently, it supports and delivers great results for five different Email tools -

We invite you to come and use Autowriter for your businesses and product descriptions, emailers, and many more features that we provide. It’s your playground. Use its Artificial Intelligence to your benefit.

Autowriter is an all-in-one AI copywriting tool. Instead of hiring Copywriters who charge a minimum of $30 for every blog post and around $20 for email copies, use our premium Autowriter service that costs $29 monthly, and create anything from blog posts to email copies to Google, Facebook, and Amazon ads. All of it is provided under one umbrella of $29 a month. Along with it, you get access to several exciting perks, which you definitely wouldn’t want to miss out on. Know what all you can get 

>How to Use Autowriter to write better Emails?

We are a work in progress Artificial Intelligence-based startup focusing on providing all-around copywriting services to businesses starting online in the digital space. We aim to integrate artificial intelligence into the processes of businesses, be it a small business or a large one. Hundreds of businesses and online sellers are already using our coveted platform for their daily copy needs.

Pitch your product with Personalized Emails

Google Ads, previously known as Google AdWords, is a paid advertising platform offered by Google. It allows your business to gain attention on the search results page. People all across the globe search on Google 63,000 times in a second, which is 5.6 billion times a day. For every search, Google displays a Search Engine Results Page (SERP). Google Ads allows you to appear on the SERP as the top result when a user searches for a relevant keyword for which your business is targeting users. Google Ads is a credible way to promote your business, its products and generate leads, conversions, sales, and footfalls in physical stores.

Let’s take an example and search for the term “personal education loan.”

The top three search results are ads by businesses that paid for the keyword to catch users' attention. They are also categorized as the word “Ad” is written beside their website.

Google offers a variety of different campaign types that you can use:

You should use Google ads if you want to -

Google Ads works on a pay-per-click (PPC) model. Google ads charge for every click that your website gets on the search results. That means business/product marketers target a specific keyword or many keywords on Google to display their ads on those keywords. They have to compete with other businesses or products for the keywords by bidding for the same. The maximum bid gets the top spot for that keyword above its competitors.

Marketers have three options for their bids:

You need to write a description of your website or products. It should be attractive and specific at the same time. Billions of searches take place on Google every day. There are probably hundreds, if not thousand, other ads on google for a similar product like yours. To stand out from your competitors, you need to defeat them in several ways and tick some boxes. Firstly, you should know the product that you’re looking to sell, in and out, everything about it. Then comes the crucial part, to write about the product and describe it, because that’s what the audience will see on the SERP and the landing page, which highly determines the quality of your ad. If you cannot formulate and write the description of the product in written words, even though you know everything about it, then, unfortunately, you’re at a loss. You will need to hire a Copywriter who does the job for you, which will be around $30 per hour, to say the least. 

We have the best solution for you at the bottom of this article. Hang on with us!

What if I say you can beat your rival product, which ranks above you in the SERP. People try out at least 2 to 3 different websites before selecting one. The audience likes to have options. For example, a user gets 3 ads listed on his screen for a search query. It’s a fact that 

the topmost result on the SERP gets more clicks

 and website clicks, but what makes a lead become a potential customer is never guaranteed. So, even if your competitor’s ads are at the top for a keyword and yours is below them, differentiating factors come into play. How successful are you in attracting the attention of a potential customer from the headline and the product copy? From the product copy to the website copy, everything plays a role in convincing the audience to become a potential customer and a buyer.

Google has a diagnostic tool called “Quality Score.” It shows how you are competing with the rest of the competitor websites. It is a rating system on a scale of 1 to 10. 1 being the lowest score and 10 being the highest score. This Quality Score is determined by Google ads based on parameters like Ad quality, keyword, website copy, landing page. Ads of higher quality can lead to better conversions and lower fees, apart from better ad ranking. The higher the score, the better your ad will rank. Your Quality Score combined with your bid amount creates your Ad Rank — the position your ad will appear on the search results page.

This is a step-by-step guide to using the Google ads tool on Autowriter.ai.

With better website copy and product copy, you can increase your chances of getting clicks and leads. Google Ads also considers it a high-quality ad and pushes it further up the ranking on the SERP.

Autowriter Google Ads tool gives out product descriptions that best describe your product and can significantly increase your ad click by up to 1.5 times. Try our tool now by clicking 

All about Google Ads:  What is it, How it works and How does Autowriter make it better?

In today’s world of technology and automation, businesses are moving into the online space. Many small businesses and online sellers who are looking to shift their business from a physical to a digital or a phygital model don’t know where to start. The advent of social media has paved the way for many small businesses and brands to start their digital marketplace journey and grow their brand online.

Around 3.96 billion people use social media on the planet Earth. This is an exhilarating count today because the first-ever social networking platform came out in 1997. Out of which, roughly 2.89 billion people use Facebook, which makes it the biggest social networking platform worldwide. Now, just imagine how many people can be your (business’) potential customers. It’s not feasible and efficient for a business to go out to every individual hoping for conversion and sales. Facebook solved this problem by launching Facebook ads, that run ads through its advertising platform. This, with its other features, gives Facebook an edge over other marketing platforms, for businesses to target a variety of audiences and sell their products.

Facebook’s strong userbase of around 2.9 billion people makes it a critical marketing channel for businesses and online sellers around the world. It has the demographic and details of each of its users and allows businesses to customize their target audience as per their requirements, which can be very specific and catering to the needs of the business.

 shows the percentage of Facebook users who use the social networking site for marketing their businesses and selling their products, throughout the world. As you can clearly see, India tops the list with about 40 of the Indian users uses the Facebook Advertising platform for growing their businesses.

Facebook ads are paid messages/content that a business or an online seller places on Facebook. This paid message is labeled as promotional content/advertisement on the social networking site. These promotional posts are targeted to users based on the needs, goals, and target audience of the business. They appear in Facebook’s feed, Messenger, other Facebook products, directly and indirectly, associated with Facebook. So, if you find a promotional post/advertisement while scrolling through your feed, know that it is targeted to you by the business. A complex algorithm designed by the engineers at Facebook, Inc. looks out for your likes and dislikes, from music to games, and pushes the advertisements to you based on your behavior on the site.

If you are a business looking to market and sell your products, then Facebook Ads is a great tool to achieve your business goals.

Facebook Ads allows a business or an online seller to customize its target audience, based on its needs, goals. With an enormous database on its back, Facebook provides businesses with the advantage to select the demographics, location, user interests, and many more. The available targeting options are; listed below-

For someone who’s venturing out in the field of Social media marketing and Facebook ads, we have listed out detailed pros and cons, that come from the personal experience of Karen James at this 

>How to use the Autowriter Facebook Ads tool?

We are a work in progress Artificial Intelligence-based startup, with a focus on providing all-around copywriting services to businesses starting online, in the digital space. We aim to integrate artificial intelligence into the processes of businesses, be it a small business or a large one. Hundreds of businesses and online sellers are already using our coveted platform for their daily copy needs.

Double the Engagement of your Facebook Ads with Autowriter

Have you ever found yourself staring at the blank page on your computer screen or on your notebook, figuring out what to write? When your mind goes blank, and you can not think of any ideas to start writing. When you are not able to comprehend how to go on developing a story and you feel stuck. Have you ever been there?

This is called Writer’s Block. It is that space wherein a writer can not come up with new ideas and experiences a creative slowdown. You can see no development in your work. Every writer faces this problem. Every artist, screenwriter, songwriter, designer, painter, all of these creative fields go through the dearth of writer’s block or creative block. This is not due to the lack of motivation, or writing skills, or low creativity, or commitment issues of the writer. It is more of a psychological phenomenon. It is caused if you are depressed or tensed on the inside, or are going through a difficult phase like a breakup.

Personally, the main reason for my writer’s block is low creativity, most of the time. There are times when I feel less creative, and could not brainstorm different ideas. At times, it is Perfectionism that leads me to a creative blockage. The idea of being perfect at what I do, the idea of writing that perfect article, that perfect blog post. Perfectionism is not a reality, it is just a thought. No one can be perfect. Many writers face this too. This article today is going to help you beat writer’s block and get back on track with your ongoing book, blog post, article.

Writer’s block is the time for me to explore stuff. These are the things which you should do when you feel like you’re facing a writer’s block. I follow it from time to time and it works for me. So, here you go.

Whenever I’m stuck in my writing, I shift my mind to something else, something really random. I think of weird things and mix up different characters in my mind. I daydream. I refresh some old memories, and my past starts revolving in my mind. This is a freshener. Try it out.

What do you mean, write? Yes. Write about anything. Stop writing that book, that article where you are stuck and shift to writing something else. Write your feelings at the moment. Write how that particular song makes you feel. But, write. But, write anything.

Most of the time, the causes of writer’s block are inhibitions and being depressed. The stress, the tension, is the underlying cause of your writer’s block. Make it mandatory for yourself to get good sleep, and maintain a sleep schedule.

Read that piece you saved up in your bookmarks months ago, and never opened. Go out on a walk or a run. Whenever I’m in writer’s block, I explore different genres of music. I watch one of the movies from my list. I also talk to different people during this time. It helps you get your mind at ease, and boost your productivity.

Imagine a world where anyone could start writing a book, without even opening a word processor. That world has arrived. A tool which you can use to generate content of your choice. Autowriter comes in handy during writer’s block. It does wonders, literally. It is an Artificial Intelligence based tool designed to solve all your Copywriting needs. It uses GPT-3 (Generative Pre-trained Transformer 3) tool, which is created by OpenAI, an artificial intelligence based research laboratory.

Imagine a software writing an article for you. And Autowriter is the best at it. It does the job good and saves me time as well.

From generating various ideas for a blog article to the blog outline to generating the whole blog, Autowriter helps you in the process of writing. That’s the whole point the founders started this with. They wanted to help people and businesses in the process of copywriting. It can write Facebook, Google ads, different types of Emails, Product descriptions, blog posts, and even books.

I know what you are thinking. Does this mean the end of the copywriting jobs? Well, no. AI still can not understand emotions and feelings. So, don’t dread your future. It’s safe. I use Autowriter to my benefit by typing in the keywords and sentences of my ongoing project and let it do it’s magic. It, then, generates an output, which becomes the rough draft for my project. I, then, edit and add to this rough draft, as per my needs, and, I’m ready with a quality draft, taking half the time. A plus point being, Autowriter generates multiple output for a single input. This opens different pathways where I can venture into further on with my article or the story. And this is how I use Autowriter to kill my writer’s block.

Autowriter will surely give you a boost in your writing journey.

Use Autowriter to your benefit, to improve the quality of your work and reduce the time taken to finish your work.

You’ve made it to the end! Here’s an article which is completely written by artificial intelligence. Check it out - 

https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3

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